How to Write Your Best Marketing Email Ever

You've probably heard that email is one of the most effective marketing tools out there. And it's true! But only if you know how to write a great marketing email. In this article, we'll share some tips and tricks on how to craft an email that will get your recipients engaged and eager to learn more about your product or service.

How to Write Your Best Marketing Email Ever


Subject Lines

Think about the last time you opened an email because the subject line caught your eye. What made it so interesting? Was it short and to the point? Or was it funny, or mysterious?

The best marketing emails have attention-grabbing subject lines, but also give the reader a good idea of what they can expect from the email. After all, if the subject line doesn't match the content of the email, you're likely to lose readers (and potential customers) quickly.

Here are some tips for writing great subject lines for your marketing emails:

1. Keep it short and sweet.

Subject lines that are too long are often truncated in email inboxes, so keep your brief. Get to the point and let your readers know what they can expect from the email.

2. Use keywords wisely.

If you're trying to reach a specific audience, use keywords that they're likely to search for. This will help your email stand out in their inboxes. But beware of using too many keywords, or your subject line will sound spammy.

3. Be creative.

Your subject line is your chance to be creative and catch your reader

The Hook

The first step to writing a great marketing email is to come up with a catchy subject line, or what we like to call, the “hook”. This is what’s going to make your recipients want to open your email instead of deleting it or send it to the spam folder. You want to keep your subject line short, sweet, and to the point. Be creative- try to use puns or play on words to make it more interesting. And most importantly, make sure it’s relevant to the content of your email.

For example, if you’re promoting a new product, your subject line could be something like “You won’t believe our latest invention!” or “Introducing the newest addition to our family”. If you’re sending out a general newsletter, you could use something like “All the news you need to know this month” or “Time Sensitive: Don’t miss out on this!”. Be creative and have fun with it- after all, a little bit of personality can go a long way!

The Ask

The ask is the part of your email where you make a request of your reader. This could be anything from asking them to sign up for your newsletter to asking them to buy your product. Whatever the ask is, it should be specific and clear.

Assuming you've already done a great job of hooking your reader in with a strong opening and providing valuable content, the ask should be a natural next step. If you're not sure what to include in your ask, here are some ideas:

  • goog_1542603095A link to a landing page where they can sign up for your newsletter
  • A link to buy your product
  • A link to download a free e-book or another piece of content

Whatever you include in your ask, make sure it's something that will provide value to your reader. If you're asking them to do something that's not in their best interest, they're likely to ignore or delete your email.

The CTA

Your best marketing email ever won't be complete without a clear call-to-action (CTA). This is what you want your recipients to do after reading your email, whether it's visiting your website, downloading a white paper, or making a purchase. Without a CTA, your email will likely be forgotten or ignored.

Make your CTA stand out by using actionable language and creating a sense of urgency. For example, "Download our white paper now to learn more about XYZ" is much more effective than "Read our white paper on XYZ."

Include a CTA in every email you send, and make sure it's visible and easy to understand. Your CTA should be the most important part of your email, so don't be afraid to experiment with different wording and formats to see what works best.

The P.S.

The P.S. in your marketing email is perhaps the most important part of the entire email. Why? Because it's the last thing your reader will see before they make their decision whether or not to buy from you.

So, how do you write an effective P.S.? Here are a few tips:

  1. Keep it short and sweet. The best P.S.'s are usually two lines or less. Anything longer and you risk losing your reader's attention.
  2. Make it relevant to the rest of your email. Your P.S. should be a natural extension of the rest of your email's content. For example, if you're offering a discount in your email, mention it again in your P.S., along with a reminder of how to take advantage of the offer (i.e., "Enter code XYZ at checkout").
  3. Use strong language that compels your reader to take action. Words like "free," "now," and "urgent" are all great examples of words that can help spur your reader to take action.
  4. Personalize your P.S. whenever possible. A personalized P.S., such as "